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	Strategy & Architecture	Programs & Applications	Analytical Solutions

Social Business Software - Strategy & Implementation

Social Business Software (SBS) provides a platform for you to develop & nurture your customer, partner, or employee communities. Social networking software utilizes features such as wikis, forums, chat, and blogs to facilitate a two-way conversation with a set of individuals. Companies develop communities to share, learn and collaborate thus forging a relationship that extends far beyond a transaction.

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Social Media Monitoring & Management Solutions

It has become vital for companies to tap into existing online communities to interact and actively manage their brand reputation. The most effective strategies have two components. First component: Social Media monitoring allows you to plug in and listen to what the community has to say about your brand and products. Second component: Social Media management involves the management of an online community presence, ongoing interaction and response to customer feedback. To date, there are over 250,000,000 active users of Facebook and over 112 million blogs. Sheer volume of content drives the need for an automated solution to ensure consistency, accuracy, and completeness.

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Sales and Marketing Enablement Programs

ELS creates alignment between marketing and sales by developing programs that are evaluated by shared success metrics and designed to address the entire buying cycle. Marketing Campaign Kits are developed to be executed cost effectively by your internal marketing team. Campaign Kit design is based on customer channel preferences, competitor positioning, budget, and other factors. Sales playbooks are designed to train your sales force on offer components, messaging, value propositions. competitor positioning, and selling scenarios.